Project full title – The Black Sheep Project.

Italian fashion brand born in Milan in summer 2010. The name was chosen corresponding to the material from which sew things BSP – fleece.

Creator is Marco Radaelli. It was the start of BSP in the fashion industry: from the list of sponsors to contact, sales, marketing and even the design of the web site.

The first connection BSP with the public was arranged by posting photos on social networks.

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Reviews from views photos played a key role. "These reviews were from friends who supported us, making them available for public feedback in helping us to gain visibility and credibility," explains Marco, the founder of the BSP.

In the summer of 2012 the Italian national gymnastics team has become one of the main partners of BSP.

First Black Sheep Project was seen as a hobby for friends, and later, when the product was in demand - as their own established brand.

Initially, the brand concept was based on sports and semi-sports clothes , but later it was decided that the Black Sheep Project is a popular recreational option in the wardrobes of fashionistas of Milan.

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Polivaetsya clothing mostly for women. Perhaps because the design of things is mainly focused on women's tastes than men's.

The women's collection is quite diverse, ranging from t-shirts and stories with the emblem of the lamb the chest – ending semi-sports shorts.

Black Sheep Project versatility. There was no man who did not fit these original t-shirts.

High quality and affordability is the motto of BSP.

BSP is actively involved in charitable projects: every month a portion of the proceeds goes to support orphanages in Italy.

Things BSP made with love, simplicity and attention. And most importantly – they are available to all.

In 2014, the BSP finally established and they wanted to get a place in the fashion industry. So I made a logo restyling.

This year was created the official lookbook of the collection. The first part consists of traditional models, while the second involved more colors and developed new ideas.

In 2015, the BSP is another lookbook that includes 60 different models, including hoodies, Polo shirts and jackets.

In the same year, the BSP becomes the official partner of the Fashion Council of Belarus and the official sponsor of the contest "New names Belarus fashion Week". BSP will develop a new collection from the winner of the competition, which will be presented in the 11th season of Belarus Fashion Week in Minsk.


Photo: Tatiana Ouro, photo Studio, BSP
Model: Alexander Kovalenok, Dasha Sweeton, Nadia Seredova.